Top Product Packaging Design Trends for 2021

Product packaging design involves planning and creating product packaging. Due to the common objective, both the packaging and packaging design fall into the definition of packaging design.

With the value of product design becoming more understood, more and more brands are paying attention to creating impressive packaging designs. Research suggests that 40% of consumers will share the image of an attractive packaging design. About 72% of Americans say that they decide on whether or not to buy a product based on its packaging.

In this article, we will now discuss the top 2021 trends in packaging designs.

Recyclability in retail packaging designs

Sustainability continues to be one of the top concerns for most consumers. The best way for brands is to encourage consumers to recycle. The factor that contributes the most in this scenario is the recyclability of the components of any product packaging. According to a study, the rate of recycling paperboard packaging in Europe is 80%. It is much higher than the 40% recycling rate for plastic. In the US, the recycling rate for plastic is 28%. Paperboard, on the other hand, has the highest recycling rate.

This trend suggests that consumers want product packaging to be recycled. They, in fact, opt to purchase products with recyclable packaging.

Minimalism

Minimalism is not a trend but an approach that helps brands describe the types of products they sell. This approach, combined with modern design standards, can help brands communicate what’s inside the package in a pretty thoughtful fashion. Products that can use this design approach may include wellness items and ones that emphasize purity and simplicity.

Sustainable design practices

The last couple of years has seen Corporate Social Responsibility (CSR) coming into the spotlight as a way for business to redefine brand perceptions. Interestingly, not many brands have been able to identify opportunities that come with CSR. Companies are now implementing sustainable business practices that focus on fulfilling social responsibility while achieving business objectives. One of those practices is to ensure the right size of the packaging. While this packaging practice helps brands contribute to preserving the environment, it also helps save a lot of money due to the less dimensional weight of each package. This approach can help businesses increase profit margin significantly with an increase in the order influx.

Plantable packaging and the use of biodegradable materials

Another way to instill sustainability in the packaging design is to use biodegradable packaging materials. This solution is perfect when there are fewer recycling opportunities.

An example of biodegradable packaging is Pangea Organics’ packaging. The packaging of products uses plant-based fibers. The plastic tubes used in the packaging are made of 100% Sugarcane Bio-Resin. Boxes or products comprise basil seeds and other herbs, which you can moisten and plant.

Flat graphics in modern packaging design

Today’s customers want to listen to brand stories, and packaging is the best way to convey your brand message. It means that if you have to go bold in packaging design, go for it. However, make sure to stand out among your competitors through the uniqueness of design.