Monthly boxes are something a lot of customers enjoy. This is because they get to feel the excitement of every single month, and you get to; give them items that are useful and branded.
But to make the packaging stand out and shine, you need to ensure as well that the packaging is made to keep subscriber engagement. The wrong, or bland packaging only serves to turn off customers, so it might not be worthwhile if you’re looking to bolster your packaging.
Here, we’ll go over packaging for subscription services, and how to make the packaging exciting for subscribers, and also protective of the items.
The box Mattress
Putting the items in a box is the first step. It can’t be just any old box.
White boxes with your logo are a god start, if you’re looking to save some costs on the labels. Butt some customers may want something a little extra. Creating subscription boxes that are customized for your packaging means, and really showcase all the bells and whistles is great.
If you’re trying to save money, but do want to add a little more flavor to what you’re selling, consider using a box with brand colors. Your box will look different a stand out, ensuring that more and more people see it, and engage with the items inside.
Consider the Interior goodies
Interior goodies are another good place to begin.
You want to make sure the items are protected, so if you need to add void fill to the contents, do so. But also, look at other presentation factors that play a role in this.
Tissue paper is one of the most common ones. It’s simple to utilize and put together, and you can also ensure it’s branded too.
You should also consider some freebies, such as coupons, or even little gifts. A small thank-you card thanking people for their support every single month also does the job too if you’re looking to make it small.
Overall, you want to consider the presentation, and what’s inside. This is just as important as what’s outside., in the age of subscription boxes and the unboxing experience, giving the best presentation possible is not just a suggestion, but a necessity too.
If you’re not sure what to put in there, consider talking to your customers and polling the audience, to get a feel for what you’re going for.
How to Keep Costs Down
The biggest challenge with subscription boxes is to give the right aesthetics and unboxing experience while also not being too expensive for you as a company. Ensuring little gifts and freebies is always a good thing, but you also don’t want to break the bank.
The first thing to do is to take it slow. You might not have the budget for big, flashy boxes but if you at least put the logo or add some bit of branding to it, it will stand out.
Consider looking into logistical solutions where you work with a shipping provider each month. It might require you to figure out solutions with the provider, but it does the job, and also works to offer you a lot more options for your branding.
Finally, poll your customers. Some of them might like gifts. Others may prefer tissue paper and keeping the extra stuff minimal. When you do this, you’ll be able to give them what they want, and only buy the materials that are necessary for your packaging. This means everyone will win, and you’ll have a subscription box that will really shine as well.
Unboxing Concepts 