Your packaging can be affected by the colors and choices that customers have. The right imagery, shapes, and patterns that are tied to the culture you’re building does up the product appeal. Want to boost this packaging to make it stand out? Here are a few tips that will help you really shine!
Pick the colors you want
Colors will affect how we look at the world. They carry symbolism and uniqueness that’s seen all around. For instance, colors that are symbolic in China affect a launch. For instance, the avoidance of black is important, and also white too, as this can mean funerals and death. Yellow means sex there, and it can convey the wrong intention.
Red symbolizes prosperity and happiness, and gold means wealth and nobility. Purple is religious, and blues is history along with tradition.
Obviously, this changes with each color. However, through seeing this differently, it allows for the right colors to be used, especially so it doesn’t offend others.
Fonts
You want to make sure that you have the right fonts that are on there.
Fonts that showcase brand values, including those that are fun, quirky, and formal, will attract all the right customers.
The wrong ones scare them away. For instance, blackletter fonts are not a good idea in Germany, for obvious reasons that you can figure out.
Have the correct Language
While English is the universal language, it isn’t something that everyone speaks. Less than 30% of the population does, and that of course, includes those that speak it as a secondary language. Successful packaging communicates this in a mother tongue. The packaging does speak the language of the country that’s being sold in.
Fit in with Others
With international packaging, you don’t have to stand out to make it popular.
Standing out can send the incorrect message. Create various packaging that’ll fit the colors and theme that’s present there. The current packaging will reveal the products that will sell, allowing it to fit in.
For example, if you’re going to sell in Japanese markets, you want colors, drawings, and cartons. Swiss packaging in contrast is plain coloring, letters that are bolded, and imagery that’s minimal.
The UK likes black bottoms for luxury packaging, while Chinese people avoid the black packaging due to it signifying death.
Avoid Slang
There are certain phrases and words that mean different things. While common to you, it might not be common to others.
Some idioms may attract others in one country but will turn away others in other countries. Various phrases can mean different things in different languages. Some phrases might also offend some customers in overseas markets. The ideal approach is to avoid slang completely.
Be prudent when you choose phrases, so you don’t offend others. If it’s something that’s necessary, you should work with those who speak the language, or ask for a translator to properly translate this.
Use Pictures
One thing that will get you to gain customers is to use the right pictures. However, try to avoid religious symbols and various icons, as this can offend others. Look at the symbols, and their cultural meaning in text before you place it in the packaging. Some have gotten in trouble for using texts and symbols that mean markedly different things.
Follow their Rules
Their rules matter. They’re who you’re being sold to, so make sure that the product and the qualifications along with the warning labels are what’s displayed. Packaging partners can be a godsend for this, as they’ll tell you what’s good, and what isn’t so good for you to use.
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